ZHILYOVA
Working on this collaboration I wanted to INTRODUCED THE BRAND TO THE MOLDOVAN AUDIENCE WHILE HIGHLIGHTING LOCAL CREATORS and Moldavian fashion scene.
2025

This story captures that in-between state — coming home after a long day, collapsing onto the bed fully dressed, scrolling aimlessly or zoning out in silence. A visual pause, somewhere between exhaustion and comfort. As part of the concept, capturing each pose twice — once fully dressed, and once in just underwear. It reflects the contrast between the outer facade we present to the world and the quiet vulnerability we return to in private. Creative concept by Bonjourfilm.
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