Liel Katsif

About

I specialize in art direction, visual strategy, and full-cycle creative production for brands. With over five years of experience, my work bridges editorial strategy, social-first storytelling, and hands-on execution across fashion, lifestyle, art, and contemporary visual communication. I develop concepts and lead end-to-end production — from the initial idea, references, and visual identity to polished digital content tailored for modern platforms. A strong understanding of brand aesthetics and objectives enables me to create cohesive, recognizable visual codes and clear narratives. I focus on building complete visual worlds and contemporary brand stories that reflect each brand’s identity, style, and cultural relevance.

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Services

Press